Advertising & Sponsorships

Outdoors Appalachia Media Kit

OutdoorsAppalachia.com is your go-to resource for exploring the rugged beauty, outdoor adventures, and hidden gems of the Appalachian region. From memes, hiking trails and camping spots to outdoor gear reviews and local stories, we deliver fresh, engaging content daily to inspire and inform outdoor enthusiasts. Paired with our vibrant social media presence, including a thriving Facebook community with 12,000 followers, we offer brands and organizations a unique opportunity to connect with a passionate, active audience.

Our Mission

To inspire adventure, promote outdoor living, and celebrate the Appalachian spirit in Eastern KY through high-quality content and community engagement.

Audience Overview

  • Demographics:

    • Age: Primarily 25-54 (60%), with a growing segment of 45-64 (25%)

    • Gender: 45% male, 55% female

    • Location: 90% US-based (concentrated in Eastern KY & other notable Appalachian states: WV, VA, NC, TN, PA), 9% broader US, 1% international

  • Interests: Camping, fishing, hiking, kayaking, hunting, outdoor gear, nature photography, sustainable living

  • Audience Size:

    • Website: 10,000-15,000 monthly unique visitors (estimated based on daily updates and niche appeal)

    • Facebook: 12,000 followers

    • Other Platforms (Instagram, Twitter/X, YT, FB, TikTok): [additional 8K followers]

Why Partner with Outdoors Appalachia?

  • Engaged Community: Our readers and followers are passionate outdoor enthusiasts who trust us for recommendations and inspiration.

  • Daily Updates: Fresh website and social media content keeps our audience returning and engaged.

  • Niche Authority: We’re a trusted voice in the Appalachian outdoor space, offering targeted access to a dedicated market.

  • Multi-Channel Reach: Combine website visibility with social media amplification for maximum impact.

Advertising & Sponsorship Opportunities

Website Advertising

OutdoorsAppalachia.com offers premium ad placements with daily content updates, ensuring consistent visibility. Pricing reflects averages for niche websites with 10,000-15,000 monthly visitors and daily updates (approx. $10-$20 CPM, or cost per thousand impressions, adjusted for outdoor niche).

  • Banner Ads:

    • Leaderboard (728x90, home page): $150/month

    • Sidebar (300x250, random placement): $100/month

    • In-Content (728x90, blog-article): $150/month

  • Sponsored Content:

    • Full article (500-800 words, written and designed by our team): $300

    • Product review or feature: $300

Social Media Advertising (Facebook Focus)

With over 10,000 followers on Facebook, our rates align with industry averages for platforms of this size (approx. $0.50-$2 per post per thousand followers, or $5-$20 per post for 10K followers, scaled for niche engagement).

  • Sponsored Post:

    • Single post on Facebook: $100

    • Post + Story combo: $150

  • Campaign Bundle:

    • 3 posts/month: $250

    • 5 posts/month: $400

  • Giveaway Sponsorship:

    • Partner with us to host a giveaway (you provide the prize): $250 + product value

Cross-Platform Packages

Maximize reach with integrated campaigns across our website and social media:

  • Basic Package: 1 website banner ad (1 month) + 1 Facebook post - $200

  • Adventure Package: 1 sponsored article + 3 Facebook posts - $400

  • Summit Package: 2 sponsored articles + 6 Facebook posts - $700

Custom Sponsorships

  • Event Sponsorship: Promote your outdoor event (e.g., trail race, tourney, gear expo) - Starting at $300

  • Brand Ambassadorship: Long-term partnership with exclusive content and promotions - Starting at $500/month (3-month minimum)

  • Affiliate Partnerships: Earn commission on referred sales - 10-15% per sale (negotiable)

*All prices are negotiable based on campaign duration, exclusivity, and additional deliverables.*

Performance Metrics

  • Website:

    • Average time on page: 2.5 minutes

    • Bounce rate: 37%

    • Impressions: 35,000/month

  • Facebook:

    • Average post reach: 2,500-5,000

    • Engagement rate: 3-5% (likes, comments, shares)

  • Past Campaigns:

    • Hillbilly Days Article post achieved 1,500,00 reach, 1,000,000 engagements

    • This sponsored article post could have drove over 1,000 clicks to your site or social media page

Detailed analytics provided upon request post-campaign

Contact Me Now!

Ready to connect your brand with the Appalachian outdoor community? Let’s craft a partnership that resonates.

ATTention TOURISM BOARDS! Get your Message to the right people.

County & state tourism boards should consider using Outdoor Appalachia for several compelling reasons. We can offer unique advantages over larger influencers or traditional marketing channels when promoting outdoor attractions. Here’s why:

  1. Authenticity and Trust: Micro-influencers (10K-50K followers) like us are often seen as more relatable and genuine compared to mega-influencers or celebrities. We tend to share personal, unfiltered experiences—think a local hiker posting about a hidden trail or a kayaker showcasing a serene lake—which resonates with audiences seeking real recommendations over polished ads.

  2. Niche Expertise: Outdoor micro-influencers usually specialize in specific activities like camping, fishing, or hiking. This makes them ideal for targeting audiences interested in a county’s particular outdoor offerings—say, its state parks, scenic rivers, or trails—ensuring the message reaches people already inclined to visit.

  3. Higher Engagement Rates: Studies and social media trends consistently show that micro-influencers have better engagement (likes, comments, shares) than influencers with massive followings. Their smaller communities feel more personal, fostering two-way conversations that can spark interest in a county’s outdoor spots.

  4. Cost-Effectiveness: For budget-conscious tourism boards, micro-influencers are a win. They often charge less than big-name influencers or accept perks like free stays or gear instead of cash. This allows counties to stretch marketing dollars further while still reaching enthusiastic outdoor lovers.

  5. Local Connection: We are already based in the heart of Appalachia and we’re familiar with the counties we promote. With Outdoors Appalachia it’s not just promotion, it’s a neighbor sharing a favorite spot.

  6. Boosting Lesser-Known Areas: Counties often have hidden gems overshadowed by bigger destinations. We thrive on showcasing the underrated—think a quiet forest reserve or a small-town trailhead—helping drive traffic to places that need it most without overcrowding the usual hotspots.

  7. Content Creation: We are skilled at producing photos, videos, and stories that highlight natural beauty. A tourism board can repurpose this content for its own channels, saving time and resources while keeping promotion fresh and visually appealing.

For example, imagine a county with a network of hiking trails and rivers partnering with a micro-influencer who posts a gripping tale of a sunrise summit with a waterside sunset, complete with stunning photos and videos. Their followers—already outdoor enthusiasts—are more likely to add those spots to their list than if they’d seen a generic billboard. Plus, the ripple effect of shares and tags can amplify reach organically.

In short, outdoor micro-influencers like us bring authenticity, targeted reach, and affordable promotion to the table, making us a smart choice for counties looking to draw visitors to their natural playgrounds.

Simple & Affordale Pricing for Tourism:

  • Single Social Post: $50-$100

    • $50 for a simple post (1 photo, short caption), $100 if it’s got some flair or proven engagement (e.g., 300+ likes).

  • Story (3-5 Slides): $25-$50

    • $25 for a quick mention, $50 with a bit more effort (e.g., tagging the park, showing a trail).

  • Post + Story Package: $75-$125

    • $75 for the basics, $125 if you throw in extra polish or a link to their site.

  • Blog Post: $100-$250

    • $100 for a short 300-500 word post with 1-2 photos, $250 for a solid 800-word guide.

  • Blog + Social Combo: $150-$300

    • $150 for a short blog + 1 post, $300 for a fuller piece with a post and story.

  • Full Campaign: $250-$500

    • $250 for 1 blog, 1 post, 1 story; $500 if you add a second post or extra photos they can use.

Contact us Now

Use this form to enquire about advertising and sponsorship opportunities.

Ready to connect your brand with the Appalachian outdoor community? Let’s craft a partnership that resonates.